Tag Archives e-marketing

Changes in technology have given an individual the ability to make business video at the cost of synergy, one of the most valuable tools in creating video that rises above the clutter. If the term is used in a business application, synergy means that teamwork will produce an overall better result than if each person within the group were working…

Once upon a time, corporate communicators prepared thoughtful messages and delivered them to their stakeholders through one-way channels: in printed brochures, through faxes, on static websites. In this golden age, customers didn’t talk back when we sent out press releases. Competitors couldn’t undermine or twist our messages in public forums. Social media has changed all that. And while it can…

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