Creating Video for Social Media

Creating Video for Social Media

Developing your business message for a new medium can seem daunting at first. I remember how strange it felt to write my first Twitter message, restricted to just 140 characters. It was almost embarrassing to refer to my message as a “tweet.” As professional...
5 P’s of Corporate Video Strategy

5 P’s of Corporate Video Strategy

Video today is one of the most powerful communication tools available to any business. It can be an ideal medium for conveying corporate messages to both internal and external stakeholders if—and this is a critical “if”—the creation and end use of that video is guided...