Category Archives The Value of Video

I couldn’t stand it any longer. I bailed. A few weeks back, I signed up to view a webcast on a topic I was very interested in. I tried really hard to watch it and to be engaged....but five minutes was all I could handle. What could possibly have been so bad? Hmmmm...where to start? Well, the screen size on…

Developing your business message for a new medium can seem daunting at first. I remember how strange it felt to write my first Twitter message, restricted to just 140 characters. It was almost embarrassing to refer to my message as a “tweet.” As professional communicators, we are all learning to adapt our style to social media. These interactive environments require…

Video webcasting can be an exciting option for delivering a live event to your desired audience. The Edge Communications recently took its video webcasting production services on location at the "Let's Talk Hockey" fundraiser in Calgary. *     *     *     *     * Related Post: Click here for an introduction to video webcasting services…

Once upon a time, corporate communicators prepared thoughtful messages and delivered them to their stakeholders through one-way channels: in printed brochures, through faxes, on static websites. In this golden age, customers didn’t talk back when we sent out press releases. Competitors couldn’t undermine or twist our messages in public forums. Social media has changed all that. And while it can…

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