StrategicVideo.ca

Welcome. I'm Neil Scott, President of The Edge Communications, a video production company based in Calgary, Alberta. I created this blog to invite a dialogue about the ways that businesses and organizations can use corporate video to their best advantage.

It’s all about strategy.

A successful video begins long before the shooting. It starts by establishing a clear message for a specific intended audience. It starts with informed questions to determine the project scope and the resources you’ll need—time, people, and money.

With the growth of social media and the explosion of online video, it’s crucial to create videos that rise above the clutter. "Ready, fire, then aim" is a risky strategy when your business reputation is at stake.

With a solid strategy in place before production starts, you can ensure that every word and every shot counts—and every dollar is well spent.

I welcome your comments and feedback.

Neil Scott, President, The Edge Communications Inc.