What’s Your Strategy for Video?

Strategic Video

Welcome. I'm Neil Scott, President of The Edge Communications, a video production company based in Calgary, Alberta. I created this blog to invite a dialogue about the ways that businesses and organizations can use corporate video to their best advantage.

It’s all about strategy.

A successful video begins long before the shooting. It starts by establishing a clear message for a specific intended audience. It starts with informed questions to determine the project scope and the resources you’ll need—time, people, and money.

With the growth of social media and the explosion of online video, it’s crucial to create videos that rise above the clutter. "Ready, fire, then aim" is a risky strategy when your business reputation is at stake.

With a solid strategy in place before production starts, you can ensure that every word and every shot counts—and every dollar is well spent.

I welcome your comments and feedback.

Neil Scott, President, The Edge Communications Inc.

controlroom-verticalslice
Budgeting

Stop and Consider These Questions Before Any Video Production! Part 2 of 2

By Neil Scott on January 23, 2012
Classroom

In my last blog, I walked readers through some of the important questions every company should ask before beginning to make a business video. If you missed that one, click here to read Part 1 of Stop and Consider These Questions Before Any Video Production!

With this blog, I’ll take you through the questions you and [...]

Click the story headline to read the full article

2 comments