What’s Your Strategy for Video?

Strategic Video

Welcome. I'm Neil Scott, President of The Edge Communications, a video production company based in Calgary, Alberta. I created this blog to invite a dialogue about the ways that businesses and organizations can use corporate video to their best advantage.

It’s all about strategy.

A successful video begins long before the shooting. It starts by establishing a clear message for a specific intended audience. It starts with informed questions to determine the project scope and the resources you’ll need—time, people, and money.

With the growth of social media and the explosion of online video, it’s crucial to create videos that rise above the clutter. "Ready, fire, then aim" is a risky strategy when your business reputation is at stake.

With a solid strategy in place before production starts, you can ensure that every word and every shot counts—and every dollar is well spent.

I welcome your comments and feedback.

Neil Scott, President, The Edge Communications Inc.

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Best Production Practices

Leverage Your Brand by Entertaining Your Audience

By Neil Scott on February 3, 2013

The author at racing school

Ever since I was a kid I’ve had a thing about cars.  My family will tell you that as a kid I would constantly play with toy cars, sing about cars and be captivated by cars. Racing and sports cars remain a true passion for me and I still [...]

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Best Production Practices

Why Synergy Makes for Great Video – A Video Blog

By Neil Scott on November 1, 2011

Changes in technology have given an individual the ability to make business video at the cost of synergy, one of the most valuable tools in creating video that rises above the clutter. If the term is used in a business application, synergy means that teamwork will produce an overall better result than if each person [...]

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Best Production Practices

20 Strategic Ways to Use Video for Business: Part 2 of 2

By Neil Scott on August 5, 2011

This blog post is Part 2 of an extended list of ways that creative organizations may choose to use corporate video. Click here to read suggestions #1-10 in 20 Strategic Ways to Use Video for Business: Part 1.

11. Messages from Management: Video makes it possible for CEOs and VPs to connect with more employees more often. [...]

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