Monthly Archives December 2011

One of the benefits of my profession is the unusual access my work gives me to the lives of others. The people who hire The Edge invite my crews into their corporate culture. They share their goals in front of our cameras, celebrate their successes, articulate their business processes, and demonstrate the creativity and synergy of their teams. It’s a…

Developing your business message for a new medium can seem daunting at first. I remember how strange it felt to write my first Twitter message, restricted to just 140 characters. It was almost embarrassing to refer to my message as a “tweet.” As professional communicators, we are all learning to adapt our style to social media. These interactive environments require…

Close