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For a few weeks now, I’ve been receiving e-mails from a well-known PR consultant promoting the idea that anyone can become a video-production expert in just two hours. Consumer-level video cameras and editing software have become increasingly affordable and user-friendly. Imagine the money you could save by turning members of your staff into corporate video producers for your organization. Sounds…

Once upon a time, corporate communicators prepared thoughtful messages and delivered them to their stakeholders through one-way channels: in printed brochures, through faxes, on static websites. In this golden age, customers didn’t talk back when we sent out press releases. Competitors couldn’t undermine or twist our messages in public forums. Social media has changed all that. And while it can…

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