by Neil Scott | Feb 7, 2012 | Where To Begin
For a few weeks now, I’ve been receiving e-mails from a well-known PR consultant promoting the idea that anyone can become a video-production expert in just two hours. Consumer-level video cameras and editing software have become increasingly affordable and...
by Neil Scott | Oct 1, 2011 | The Value of Video
Once upon a time, corporate communicators prepared thoughtful messages and delivered them to their stakeholders through one-way channels: in printed brochures, through faxes, on static websites. In this golden age, customers didn’t talk back when we sent out press...
by Neil Scott | Sep 1, 2011 | Strategy 101
Video today is one of the most powerful communication tools available to any business. It can be an ideal medium for conveying corporate messages to both internal and external stakeholders if—and this is a critical “if”—the creation and end use of that video is guided...
by Neil Scott | Aug 5, 2011 | Best Production Practices, Strategy 101, The Value of Video, Uses for Corporate Video, Where To Begin
This blog post is Part 2 of an extended list of ways that creative organizations may choose to use corporate video. Click here to read suggestions #1-10 in 20 Strategic Ways to Use Video for Business: Part 1. 11. Messages from Management: Video makes it possible for...
by Neil Scott | Aug 1, 2011 | Strategy 101, The Value of Video, Uses for Corporate Video, Where To Begin
Corporate video production is a very interesting business. As a video producer, I get a front-row seat on how people do their jobs, how a wide variety of businesses work and the unique types of cultures that companies form over time. Because each company has unique...
