by Strategic Video | Aug 21, 2017 | Strategy 101
Several years ago I was asked to film the president of a large energy company. I was told by his PR rep: “By the way, he doesn’t like video.” I guessed that she wasn’t keen about the idea of the video shoot either. “Why”, I asked. “He’s tired of video crews taking way...
by Neil Scott | Feb 7, 2012 | Where To Begin
For a few weeks now, I’ve been receiving e-mails from a well-known PR consultant promoting the idea that anyone can become a video-production expert in just two hours. Consumer-level video cameras and editing software have become increasingly affordable and...
