Tag Archives B2B

Developing your business message for a new medium can seem daunting at first. I remember how strange it felt to write my first Twitter message, restricted to just 140 characters. It was almost embarrassing to refer to my message as a “tweet.” As professional communicators, we are all learning to adapt our style to social media. These interactive environments require…

Changes in technology have given an individual the ability to make business video at the cost of synergy, one of the most valuable tools in creating video that rises above the clutter. If the term is used in a business application, synergy means that teamwork will produce an overall better result than if each person within the group were working…

Video today is one of the most powerful communication tools available to any business. It can be an ideal medium for conveying corporate messages to both internal and external stakeholders if—and this is a critical “if”—the creation and end use of that video is guided by a clear corporate strategy. How can you ensure that your investment in video content…

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