What’s Your Strategy for Video?

Strategic Video

Welcome. I'm Neil Scott, President of The Edge Communications, a video production company based in Calgary, Alberta. I created this blog to invite a dialogue about the ways that businesses and organizations can use corporate video to their best advantage.

It’s all about strategy.

A successful video begins long before the shooting. It starts by establishing a clear message for a specific intended audience. It starts with informed questions to determine the project scope and the resources you’ll need—time, people, and money.

With the growth of social media and the explosion of online video, it’s crucial to create videos that rise above the clutter. "Ready, fire, then aim" is a risky strategy when your business reputation is at stake.

With a solid strategy in place before production starts, you can ensure that every word and every shot counts—and every dollar is well spent.

I welcome your comments and feedback.

Neil Scott, President, The Edge Communications Inc.

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Avoid Common Mistakes

Webcasts Not Worth Watching

By Neil Scott on November 29, 2012

I couldn’t stand it any longer. I bailed.

A few weeks back, I signed up to view a webcast on a topic I was very interested in. I tried really hard to watch it and to be engaged….but five minutes was all I could handle.

What could possibly have been so bad?

Hmmmm…where to start? [...]

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Avoid Common Mistakes

Become a Video Production Expert in 2 Hours?

By Neil Scott on February 7, 2012

For a few weeks now, I’ve been receiving e-mails from a well-known PR consultant promoting the idea that anyone can become a video-production expert in just two hours. Consumer-level video cameras and editing software have become increasingly affordable and user-friendly. Imagine the money you could save by turning members of your staff into corporate video [...]

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