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About The Edge | StrategicVideo.ca

What’s Your Strategy for Video?

Strategic Video

Welcome. I'm Neil Scott, President of The Edge Communications, a video production company based in Calgary, Alberta. I created this blog to invite a dialogue about the ways that businesses and organizations can use corporate video to their best advantage.

It’s all about strategy.

A successful video begins long before the shooting. It starts by establishing a clear message for a specific intended audience. It starts with informed questions to determine the project scope and the resources you’ll need—time, people, and money.

With the growth of social media and the explosion of online video, it’s crucial to create videos that rise above the clutter. "Ready, fire, then aim" is a risky strategy when your business reputation is at stake.

With a solid strategy in place before production starts, you can ensure that every word and every shot counts—and every dollar is well spent.

I welcome your comments and feedback.

Neil Scott, President, The Edge Communications Inc.

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About The Edge

StrategicVideo.ca is created by Neil Scott, President of The Edge Communications Inc.

The Edge is a full-service video production company based in Calgary, Alberta, serving clients from local organizations to global corporations. The Edge provides complete location shooting and post-production services to national and multinational corporations, and ENG/EFP services to broadcasters.

Neil and his team at The Edge are committed to providing their services with a passion for their craft, and with skill and integrity. They take care to clarify the unique requirements and expectations of each client, making no assumptions and taking nothing for granted.  The Edge specializes in providing strategic video consulting services to ensure their customers always receive the most professional product with the most efficient use of time and resources.

Click the video link below for a short video clip introducing The Edge and its services.

To learn more about The Edge, visit the company website at www.edgevideo.ca.

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