20 Strategic Ways to Use Video for Business: Part 1 of 2
Corporate video production is a very interesting business. As a video producer, I get a front-row seat on how people do their jobs, how a wide variety of businesses work and the unique types of cultures that companies form over time. Because each company has unique characteristics and needs for video, we custom make every video to create content that best suits the client’s distinctive corporate culture and needs.
Here are just some of the The Edge has helped its customers make good use of video for their businesses:
1. Archive: All too often, video producers are short of footage on video projects because significant milestones weren’t documented. We’re often astounded by the great stories left untold. Even if there is no plan for a video today, significant events and milestones should be captured in high-quality video. Opening of new facilities, large donations to charity, and product launches are some of the things you should consider capturing on video today for use tomorrow.
2. Best Business Practices: Is there something about the way your company creates value that your customers don’t already know about?
3. B-roll Footage: “B-roll” is a television term for visuals that support what is said by an announcer or interview subject. Having B-roll footage available to offer to reporters preparing a story makes their job easier and gives you greater control over the visuals used to represent your company. Footage of your head office, facilities, products and processes are a must. If you are gathering archive footage of significant events, it’s another opportunity to put your best foot forward.
5. Customer or Stakeholder Appreciation Video: This is an often-overlooked way of potentially increasing sales or productivity. Create content to let your best customers know they are liked and appreciated. People love to be thanked and praised if the message is sincere.
6. Customer Testimonials: The stories that others tell about us are often more powerful than the stories we tell about ourselves. The authenticity and passion of real customers giving video testimonials can be very influential to viewers. Your happiest customers can be some of your best spokespeople!
7. Focus Group: Documenting a focus group with video helps you see the emotional context of the responses. Impromptu “Streeters” (man/woman on the street interviews) are an excellent way of quickly gathering public opinion of your company or your service/product.
8. Human Resources, Health and Safety (Training): The productivity and safety of your workforce is directly connected to their understanding of your procedures and policies. Video enables you to connect directly with visual and auditory learners and is a great precursor to kinesthetic (hands-on) training.
9. Investor Relations/Fundraising: A pre-produced video that briefly explains your value proposition is a good way to drive visual learners to your printed materials for more detailed explanations. Have you thought about video webcasting your quarterly results or your annual general meeting?